Fossil is renowned for being the first watch brand to fill the gap between cheap and nasty and expensive and luxurious. Before Fossil you could either get the one or the other, and choice was limited to say the least. Today, Fossil watches are popular for their reliable, affordable timepieces with adventurous looks created by highly respected designers like Phillipe Starck and Frank Gehry. With an appeal amongst dedicated fans the world over, and along with its expert craftsmanship, reliability, functionality and stylishly high quality materials, Fossil watches makes one promise they always keep; to never be boring. Never ever.